Fifteen Minutes of Fame Music Entertainment

Originally Published on October 14th, 2025

About the Artist

Yesterday, my wife and I celebrated our 7 year wedding anniversary. I do everything I do with an intention to share it with her. My career in finance, I want us to one day work together. My work as a musician, I play all of my music for her and ask her to take photos for cover art. With Fifteen Minutes of Fame, I ask her about directions I should be going or her opinion about artists, etc. I particularly love the moments she asks me to listen to a song, or an artist.

A couple months ago, she asked me to listen to this song called ive come to realize by an artist named Aubory Bugg. This stunning song caught us both off guard. The songwriting was so deep and so relative. The lyrics were delivered with the sweet, gentle voice, accompanied by instrumentation that effortlessly just flowed with the music.

Aubory Bugg, an independent artist from small town, USA. As many stories we’ve been told that are like the ones she tells in her songs, it is a reminder that we all have our own stories and our own experiences. Bugg’s songs consist of words, notes, melodies, acoustic guitars, drums, and other notably identical elements that are found in song after song, and yet she finds ways of doing it differently with every single performance.

Debuting in 2023, Aubory Bugg released her first single, New Phone in April of that year. Blending elements of rock, folk, and blues, Bugg immediately makes an impact with her extraordinary vocal talent. Soul just pours out of her mouth with every lyric.

Her second single, Better Than I Am released in December of 2023 and was accompanied by her first music video.

In 2024, Bugg released 4 new singles ahead of her debut EP release, muscle memory, which released in March of 2025. Featuring singles from the previous year, muscle memory gives the artist a real glimpse into the potential of Bugg’s songwriting, as she paints eloquent pictures. For instance, the song steel mill town is nostalgic, as it reflects on a neighbor’s life, unfolding his past carefully, as if it were an old book with a broken spine. Then she sails into the lyrics “Oh, that’s just the way it goes.”

In August, Bugg released ive come to realize and it may just be her best song to date.

Aubory Bugg is currently touring in the Midwest with stops approaching in Oklahoma, Texas, Missouri, and Tennessee.

About the Song

wasted potential is the second single and third release by independent recording artist, Aubory Bugg, in 2025. At 4 minutes, wasted potential features Bugg accompanied by a full acoustic rock, indie folk band. It released on October 10, 2025, on Bugg Bites LLC

wasted potential opens very gently, with an acoustic guitar supporting Bugg’s airy vocals. Bugg has an extraordinary range and control with her delivery. She is strikingly comparable to Brandi Carlile. Both possess this incredible ability to transition from full register to upper register effortlessly. It’s as if they are performing through a pretty “yodel.” I am reminded of Carlile’s extraordinary record, That Year, as a reference to just how accomplished Bugg is vocally. These two artists truly separate themselves from the pack with their delivery.

As wasted potential builds, Bugg fearlessly shows her listeners just what she is capable of as her vocal performance overpowers the build of the band and the song climaxes in an anthemic showing of backing vocals, open drums, and full band performance, just as it dies to a whisper.

Final Thoughts

Aubory Bugg is very much a radio ready artist. So much, in fact, that she’s actually probably on the radio already. At more than 70,000 monthly listeners on Spotify, all while touring the US and even a stop in Canada, she is turning heads.

One thing is for certain, there is no wasted potential with regard to Aubory Bugg’s. The skies the limit with this artist.

Go press Play.